Avisen | Events: Client Case Webinar: Holistic Customer Investment Register now to learn how we halped Renault drive Profit & protect Volume!

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Client Case Webinar: Holistic Customer Investment

13 September 2018

Are you currently doing what it takes to ensure trade and marketing spend becomes a lucrative investment and delivers ROI?

Each year companies spend billions of euro's on trade marketing, but few really understand what they actually get in return, since getting a clear picture of spending and ROI is a complex undertaking.

Only with a holistic view, you can:

• Determine the true amount of investment and the rate of return
• Understand where overall money is being spent and not just given away
• Determine if spend is truly passed along to consumers and how it compares to competitors
• Figure out the true cost of each point of market share
• See if the investment strategy is a win/win for you and trade partners
• Support customer segmentation initiatives
• Master the differences between premium and value brands

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