Avisen | Business Initiative - Holistic Customer Investment | avisen.com

Holistic Customer Investment

Drive Profit & Protect Volume

Are you currently doing what it takes to ensure trade and marketing spend becomes a lucrative investment and delivers ROI?

Each year companies spend billions of euro's on trade marketing, but few really understand what they actually get in return, since getting a clear picture of spending and ROI is a complex undertaking.

Only with a holistic view, you can:

  • Determine the true amount of investment and the rate of return
  • Understand where overall money is being spent and not just given away
  • Determine if spend is truly passed along to consumers and how it compares to competitors
  • Figure out the true cost of each point of market share
  • See if the investment strategy is a win/win for you and trade partners
  • Support customer segmentation initiatives
  • Master the differences between premium and value brands


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